About Frequently Bought Together (Amazon)
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- Displays main product + One or two complementary products
- Pre-selected bundle that can be purchased in a single click
- The product page will has two “Add to cart” buttons
- One for single purchase
- Other for the bundle
Placement
Location - Product page
Recommended | Not recommended |
✅ Below the entire product card | ❌ Above the “Add to cart” button |
✅ As separate section in the theme | ❌ End of the page |
Example Use cases
- T -shirt + Shorts + Sneakers (15% discount when bought as a bundle)
- T -shirt + Shorts + Sneakers (Give the cheapest product free)
- T -shirt + Shorts + Sneakers (Complementary products)
Points to keep in mind
- Bundle Size: Stick to fewer number of products. You can setup only 2 offer products apart from the main product.
- Discounts: Applied to the total bundle value.
- Free Shipping: Applies to the entire order, not just the bundle.