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About In cart upsell campaign
In cart upsell encourages last-minute additions, enhancing the chances of increasing the cart value before checkout.
- Easily add products with a single click on add button.
- If the “Add” button doesn't work well with your theme, you can switch to using the “View” button instead.
- Display offer products in the cart to encourage additions before checkout.
Where does the widget appear?
The widget appears on the cart page and in the cart drawer.
Recommended placement for the widget in the cart page | Recommended placement for the widget in the cart drawer | Not a recommended placement for the widget |
✅ Below or above the checkout button | ✅ At the end of the items in the cart drawer | ❌ On top of the cart page |
Example use cases
In an apparel store, say if a customer adds a t-shirt to his cart. Some of the items which can be offered as add-on products are shorts, socks, sunglasses, caps, etc.
These are last minute add-ons and the customer can just pick one from the lot without delaying the checkout process.
Points to keep in mind
- Easy to pick up add-on products can be added.
- The add-on products should be relevant to the cart items.
- In this campaign, the discounts apply only to the add-on products. The main product stays at full price.
- If the customer chooses to buy only one add-on, discounts still apply to the single add-on thereby encouraging partial purchases.