About Product add-ons (Carousel) campaign
The Product add-ons (Carousel) campaign showcases complementary products in a horizontal scrollable carousel next to the main product. This format helps highlight multiple add-ons without taking up too much space on the page.
- The carousel add-ons is used when there are more than 3 products.
- It has a compact layout.
- Customers can manually choose the add-ons they need and click on “Add to cart” to buy it along with the main product.
Where does the widget appear?
The widget appears on the product page.
Recommended placement for the widget | Not a recommended placement for the widget |
✅ Only above the “Add to cart” button | ❌ The add-on should not be far away from the Add to cart button |
❌ Below the “Add to cart” button |
Example use cases
On the sneakers page, you can show add-on products like different types of socks. Customers can choose to add socks to their order or just buy the sneakers alone. You can also offer a discount on the socks if they’re bought together with the sneakers.
For example, you could give a 10% discount on the socks when purchased along with the sneakers.
Points to keep in mind
- Show add-ons that are closely related to the main product, making it simple for customers to pick them.
- It can be a homogeneous or a heterogeneous set.
- In this campaign, the discounts apply only to the add-on products. The main product stays at full price.
- If the customer chooses to buy just one add-on, the discount still applies to the single add-on, encouraging even partial purchases.
- Gives good visibility to all add-on products.