About Product add-ons (Pop-up) campaign
The Product add-ons (Pop-up) displays complementary or frequently paired items in a pop-up window when a customer clicks “Add to cart.” This shows relevant add-ons that they can add to the cart.
- Can be used to display 3 or more add-on products.
- Customers can manually choose the add-ons they need.
Where does the widget appear?
The widget appears when “Add to cart” button is clicked on the product page.
Example use cases
On the sneakers page, when the customer clicks on “Add to cart”, you can show add-on products like different types of socks.
Customers can choose to add socks to their order or just buy the sneakers alone. You can also offer a discount on the socks if they’re bought together with the sneakers.
For example, you could give a 10% discount on the socks when purchased along with the sneakers.
Points to keep in mind
- Show add-ons that are closely related to the main product, making it simple for customers to pick them.
- It can be a homogeneous or a heterogeneous set.
- In this campaign, the discounts apply only to the add-on products. The main product stays at full price.
- If the customer chooses to buy only one add-on, discounts still apply to the single add-on thereby encouraging partial purchases.
- Offered add-ons can be skipped or selected.