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Overview of Frequently bought together (List) campaign

About Frequently Bought Together (List)

Notion image
  • Displays main product + Couple of complementary products
  • Pre-selected bundle that can be purchased in a single click
  • The product page will have two “Add to cart” buttons
      1. One for single purchase
      1. Other for the bundle

Placement

Location - Product page
Recommended
Not recommended
✅ Below the theme’s “Add to cart ” button
❌ Above the “Add to cart” button
✅ In one of the columns of the two column layout
❌ As separate section that occupies full width in the desktop

Example Use cases

  1. T-shirt + Sneakers + Shorts +Sunglasses (15% discount when bought as a bundle)
  1. T -shirt + Any 2 complementary products (5% discount when they buy partial bundle)
  1. T -shirt + Sneakers + Shorts +Sunglasses (Give the cheapest product free)

Points to keep in mind

  1. Bundle Size: Stick to fewer number of products. Apt bundle size is 2-4 products including main product
  1. Discounts: Applied to the total bundle value.
  1. Free Shipping: Applies to the entire order, not just the bundle.
 
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