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How to create a Frequently bought together (List) campaign?

This is how the Frequently bought together (List) campaign will look in you store.

This campaign can be used when you want to display frequently bought together products in your product page. This appears in a list format.

Step 1: Create a campaign

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  • Click create campaign
  • Choose ‘Create’ from the Frequently bought together (List).
  • Provide a campaign name. This will not be visible on the storefront.

Step 2: Trigger product types

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Choose a trigger type for which you want to set the campaigns. Trigger defines on which product page the campaign has to be shown.

  • All products - The campaign will be shown in all product pages
  • Specific products - Choose specific products where the campaign should be seen
  • Specific tags - Add product tags and the campaign will be seen on all product pages which have that tag.
  • Specific collection Choose collections as trigger products. The campaign will be displayed on all the products’ pages in that particular collection.

Step 3: Offer product types

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Choose the offer product type and set the offer products

  • Specific products - Select specific products to be shown in campaign.
  • Specific variants - Select a specific variant alone from different products to be shown in the campaign.
  • Automatic - Shopify AI - Automatically obtains recommended products for a particular product from Shopify. You can set it to
    • Recommend related products - Shows similar products to that of the trigger product. E.g.: If the trigger is t-shirt, it shows similar t-shirts
    • Recommend complementary products - Shows complementary products to the trigger product. E.g: If the trigger is t-shirt, it shows, shorts, sunglasses, sneakers.

Step 4: Let’s move to the discounts section

Discounts are optional and you can still create and display the campaign without a discount. Discounts apply to the total value of the FBT bundle which includes the trigger product value.

1. Use Selleasy discount functions

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This is the recommended method for providing discounts. It is consistent and has additional features like giving a discount code name and tiered discounts.

The discount code name should be unique for every campaign.

2. Use discounts that are dynamically created

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A discount code name cannot be given here. Each time when offer products are added to cart, a unique discount code will be dynamically created by the app and applied.

Discount types (Applies to the above two options)

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Product discount

Discount can be set for the entire bundle or a part of the bundle.

You can add up to 3 tiers of subsets and discount values.

These options are available only when you choose Selleasy discount functions.

Discounts can be provided in percentage or fixed amount.

Free shipping discount

This will be applied for the entire order if the bundle items are purchased.

Cheapest item free

The cheapest product in the bundle will be provided free if the bundle items are purchased.

Minimum number of products in campaign to apply discount (Optional)

Set the minimum number of products to be purchased for the discount to be applied.

Note

By default, discounts apply only if the trigger product is in the cart. Check “Allow discount even if trigger item is not bought along with offer items” to make it optional.

3. Use an already existing discount code

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A native Shopify discount code should be created in Shopify. This discount code will be applied at the checkout page by our app.

  • The discount created in Shopify must be specified in the “Custom discount code” section.
  • The discount code in Shopify must apply to the same products as in the app.
  • The widget won't show discounted prices since discounts are in Shopify.
  • Use campaign titles to inform customers about discounts.
  • This option is for cases where the other two discount strategies fail due to theme conflicts.

Step 5: Discount combination

Enable these options

  • To combine discounts from various offers at checkout when multiple offers are purchased from the app.
  • Combine the app’s discounts with Shopify discounts.

Note

A single product can have only one product discount at checkout. If it qualifies for multiple product discounts, then Shopify will apply the highest valued product discount at checkout.

Step 6: Other optional settings

Provide a campaign title and subtitle for custom text. Otherwise, default text from the widget settings will apply.

Step 7: Campaign priority

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If a trigger product has multiple FBT (Frequently Bought Together) campaigns, you can set a priority value to decide which campaign is shown. A higher number means a higher priority.

Example

  • Campaign 1: Applies to all T-shirts with the tag "T-shirts" (Priority: 1).
  • Campaign 2: Applies to a specific blue T-shirt that also has the "T-shirts" tag but has a different set of offer products (Priority: 2).

In this case, if a customer visits the blue T-shirt product page, Campaign 2 will be shown because it has the highest priority. If they visit any other T-shirt product page, Campaign 1 will be displayed.

Step 8: Campaign settings

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  • Allow customers to de-select the trigger product

By default, the trigger product in the bundle cannot be unselected. Enable this to allow the customer to deselect the trigger product.

  • Show quantity picker

Enable this to allow the customer to choose multiple quantities of the same product

  • Do not preselect the items in the bundle

By default, all the products in the bundle will be pre-selected. Enable this, so that the items are not preselected.

  • Randomise the order of offer products

The order of the offer products will be displayed by default in the order which was added in the app. Enable this to change the order of the products each time.

  • Limit number of offered products shown in the offer

Enable this option if you want only a limited number of products to be shown in the offer section.

Example

Offer products - 10 products

  • Enable randomise option
  • Enable limit number of offer products with the value “2”
  • Now, each time when the product page loads, randomly 2 products from the list of 10 products will be displayed in the offer.
  • Click on “Save” to save the offer.

Step 9: Adding the app block to the theme

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If your theme is a 2.0 theme, follow the below steps to add the “FBT List” block in the theme.

  • After creating the campaign, click Save. A pop-up will appear.
  • In the pop-up, click Add FBT List block.
  • This will automatically open the default product page template in the theme editor in a new tab.
  • The app will add the “FBT List” block automatically. You can drag and position the block as needed, then save the changes.
  • Return to the previous tab and click refresh in the pop-up.
  • Finally, click “View campaign in your online store” to see how the campaign appears in your store.

Check our troubleshooting guide if any of the conditions are not satisfied here.

 
 
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