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Overview of Product Add-ons (List) campaign

About Product Add-ons (List)

Notion image
  • 2-4 add-on products.
  • Customers can manually choose the add-ons they need.
  • Products displayed as a vertical list.
  • Suitable for a product page with a two column desktop layout.
  • One click purchase of the selected add-ons with main product
  • Multiple quantities of same add-on can be added

Placement

Location - Product page
Recommended
Not recommended
✅Only above the “Add to cart” button
❌ The add on should not be far away from the Add to cart button
❌ Below the “Add to cart” button

Example Use cases

Sneakers (Main product)

Add-ons - Different type of socks

Points to keep in mind

  1. Add-ons are closely related to the main product.
  1. It can also be a homogeneous set.
  1. Discounts apply only to add-ons – Main product remains at full price
  1. Discounts even for single add-on purchase - Encourages partial purchase
  1. Gives good visibility to all add-on products
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