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About Product add-ons (List) campaign
The Product add-ons (List) campaign displays additional related items in a vertical list alongside the main product. Customers can select the desired add-ons and add them to the cart in one click, making it easy to increase order value.
- The list add-ons is used when you want to display 2-4 products.
- Customers can manually choose the add-ons they need.
- Suitable for a product page with a two column desktop layout.
Where does the widget appear?
The widget appears on the product page.
Recommended placement of the widget | Not a recommended placement for the widget |
✅ Only above the “Add to cart” button | ❌ The add on should not be far away from the Add to cart button |
❌ Not below the “Add to cart” button unless there is only one add-on product. |
Example use cases
On the sneakers page, you can show add-on products like different types of socks. Customers can choose to add socks to their order or just buy the sneakers alone. You can also offer a discount on the socks if they’re bought together with the sneakers.
For example, you could give a 10% discount on the socks when purchased along with the sneakers.
Points to keep in mind
- Show add-ons that are closely related to the main product, making it simple for customers to pick them.
- It can be a homogeneous or a heterogeneous set.
- In this campaign, the discounts apply only to the add-on products. The main product stays at full price.
- If the customer chooses to buy just one add-on, the discount still applies to the single add-on, encouraging even partial purchases.
- Gives good visibility to all add-on products.