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Overview of Product add-ons (List) campaign

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About Product add-ons (List) campaign

The Product add-ons (List) campaign displays additional related items in a vertical list alongside the main product. Customers can select the desired add-ons and add them to the cart in one click, making it easy to increase order value.

  • The list add-ons is used when you want to display 2-4 products.
  • Customers can manually choose the add-ons they need.
  • Suitable for a product page with a two column desktop layout.

Where does the widget appear?

The widget appears on the product page.
Recommended placement of the widget
Not a recommended placement for the widget
✅ Only above the “Add to cart” button
❌ The add on should not be far away from the Add to cart button
❌ Not below the “Add to cart” button unless there is only one add-on product.

Example use cases

On the sneakers page, you can show add-on products like different types of socks. Customers can choose to add socks to their order or just buy the sneakers alone. You can also offer a discount on the socks if they’re bought together with the sneakers.

For example, you could give a 10% discount on the socks when purchased along with the sneakers.

Points to keep in mind

  • Show add-ons that are closely related to the main product, making it simple for customers to pick them.
  • It can be a homogeneous or a heterogeneous set.
  • In this campaign, the discounts apply only to the add-on products. The main product stays at full price.
  • If the customer chooses to buy just one add-on, the discount still applies to the single add-on, encouraging even partial purchases.
  • Gives good visibility to all add-on products.
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