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How to create a Shop the collection (List) campaign?

This is how the Shop the collection (List) campaign will look in your store.

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Step 1: Create a campaign

This campaign can be used when you want to display products in a list format that can be individually added to the cart.

It is not necessary for the customer to buy the trigger product. To start. first

  • Click create campaign
  • Choose ‘Create’ from Shop the collection (List).
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  • Provide a campaign name. This will not be visible on the storefront.
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Step 2: Trigger product types

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Choose a trigger type for which you want to set the campaigns. Trigger defines on which product page the campaign has to be shown.

  • All products - The campaign will be shown in all product pages.
  • Specific products - Choose specific products where the campaign should be seen.
  • Specific tags - Add product tags and the campaign will be seen on all product pages which have that tag.
  • Specific collection Choose collections as trigger products. The campaign will be displayed on all the products’ pages in that particular collection.

Step 3: Offer product types

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Choose the offer product type and set the offer products

  • Specific products - Select specific products to be shown in campaign.
  • Specific variants - Select a specific variant alone from different products to be shown in the campaign.
  • Automatic - Shopify AI - Automatically obtains recommended products for a particular product from Shopify. You can set it to
    • Recommend related products - Shows similar products to that of the trigger product. E.g: If the trigger is t-shirt, it shows similar shirts.
    • Recommend complementary products - Shows complementary products to the trigger product. E.g: If the trigger is t-shirt, it shows shorts, sunglasses, sneakers.
    • Note

      The "Related products" AI recommendations might not be available for new stores.

      "Complementary products" AI recommendations are usually only available when you also use Shopify's Search and Discovery app. Do not use this is you are unsure.

Step 4: Let’s move to the discounts section

Discounts are optional and you can still create and display the campaign without a discount. The discounts will apply even if the trigger product is not purchased.

1. Use Selleasy discount functions

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This is the recommended method for providing discounts. It is consistent and has additional features like giving a discount code name.

The discount code name should be unique for every campaign.

2. Use discounts that are dynamically created

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A discount code name cannot be given here. Each time when offer products are added to cart, a unique discount code will be dynamically created by the app and applied.

Discount types (Applies to the above two options)

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Product discount

Discounts can be set in percentage value or fixed amount for the offer products.

For the fixed value discount, the “Apply discount to each eligible item in an order” option can be enabled, if you want “X” amount of discount to be applied to each of the offer products in the cart. If not enabled, then the “X” amount of discount will be spilt and applied across all the offer products added to the cart.

Free shipping discount

This will be applied for the entire order if any of the offer products is purchased.

3. Use an already existing discount code

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A native Shopify discount code should be created in Shopify. This discount code will be applied at the checkout page by our app.

  • The discount created in Shopify must be specified in the “Custom discount code” section.
  • The discount code in Shopify must apply to the same products as in the app.
  • The widget won't show discounted prices since discounts are created in Shopify.
  • Use campaign titles to inform customers about discounts.
  • This option is for cases where the other two discount strategies fail due to theme conflicts.

Step 5: Discount combination

We recommend to enable the discount combinations so that discounts from different Selleasy campaigns can be applied on the same order. This will also allow Selleasy discounts to be stacked with other Shopify discounts you might have.

Note

A single product can have only one product discount at checkout. If it qualifies for multiple product discounts, then Shopify will apply the highest valued product discount at checkout.

Step 6: Other optional settings

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Provide a campaign title and subtitle for custom text. Otherwise, default text from the widget settings will apply.

Step 7: Campaign priority

If a trigger product has multiple “Shop the collection list” campaign, you can set a priority value to decide which campaign is shown. A higher number means a higher priority.

Example

  • Campaign 1: Applies to all Full sleeve t-shirts with the tag "FSTshirts" (Priority: 1).
  • Campaign 2: Applies to the specific “Sunstripe full sleeve t-shirt” that also has the "FSTshirts" tag but has a different set of offer products (Priority: 2).

In this case, if a customer visits the “Sunstripe full sleeve t-shirt” product page, Campaign 2 will be shown because it has the highest priority. If they visit any other Full sleeve t-shirts product page, Campaign 1 will be displayed.

Step 8: Campaign settings

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  • Show quantity picker
    • In Shop the collection (List), they can choose multiple quantities of the selected offer product.

  • Don’t show products if it's already in cart or order
    • Enable this option if you do not want to show the products that are already in the cart or part of the order.

  • Randomise the order of offer products
    • The order of the offer products will be displayed by default in the order which was added in the app. Enable this to change the order of the products each time.

  • Limit number of offered products shown
    • Enable this option if you want only a limited number of products to be shown in the offer section.

      Example

      Offer products - 10 products

      1. Enable randomise option
      1. Enable limit number of offer products with the value “2”
      1. Now, each time when the product page loads, randomly 2 products from the list of 10 products will be displayed in the offer.
      1. Click on “Save” to save the offer.

Step 9: Adding the app block to the theme

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If your theme is a 2.0 theme, follow the below steps to add the “STC list” block in the theme.

  • After creating the campaign, click Save. A pop-up will appear.
  • In the pop-up, click the “STC List” block.
  • This will automatically open the default product page template in the theme editor in a new tab.
  • The app will add the “STC List” block automatically. You can drag and position the block as needed, then save the changes.
  • Return to the previous tab and click Refresh in the pop-up.
  • Finally, click “View campaign in your online store” to see how the campaign appears in your store.

If you are using an older theme that does not support app blocks, custom positioning can be done.

The custom positioning is quite technical to do. If you wish to, you can follow the article and do it yourself or you can always contact our customer support for free setup assistance.

Check our troubleshooting guide if any of the conditions are not satisfied here.

 
 
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